Within this project I wanted create a Professional Social media Graphics for one of the English Rugby Championship, Doncaster Knights.
Doncaster Knights are a team in the 2nd devision of English rugby professional pyramid, with the Premiership being above them at the top of said pyramid. In the 2021/23 season Doncaster were unlucky to lose to Ealing Trailfinders in their race for Promotion.
Being a fan of Doncaster, I wanter to improve their Social media brand image to the standard of their competitors in the higher league. There appears to be a significant drop off when looking of Premiership teams to championship teams and Doncaster. See below
(The left 3 are Championship Clubs Doncaster, London Scottish and Nottingham. the right 3 are Premiership Clubs Saracens, Harlequins and Newcastle Falcons)
This project wanted to build a base from which all other content for that year could follow.
The aim was to make the content consistent with the colours and the existing assets being used on match days and other forms of marketing and draw in more engagement as we a re seen as a legitimate source of information.
The next step was to differentiate home and away match days for our fans to quickly establish where games with be played this coming weekend. as seen below the home strip for Doncaster is Blue with 2 red and 2 white stripes, this is reflected in the background.
The away strip for Doncaster is predominantly red and again this is reflected in the graphic.
